There are various different ways to promote a business and the Internet is a vital part of that. If you own a boutique hotel, you need to learn how to use the Internet to your advantage and attract more guests. With so many competitors on the market, you need to do everything you can to stand out from the crowds.

Social Media

These days, all businesses should be on social media. Your online profiles shouldn’t just be left to gather dust once created; you need to regularly update them with fresh and relevant content. Each social media platform will have a different kind of user, so make sure your content is appropriate for the chosen platform.

By making sure you keep posting new content you can help to broaden your customer base and reach a wider market. People searching for hotels love to read reviews, so make sure your hotel can be found on relevant review websites. If you receive any negative reviews, make sure you respond in a positive manner. If a customer is dissatisfied, don’t ignore it, acknowledge their feelings and try to repair the situation.

Press

Press opportunities are a great way of getting the word out about your hotel. Having a PR department can help you attract the attention of media organizations and pitch stories about your hotel. Getting the word out on a reputable platform can have a big impact on your business.

Take this case for example, the , a boutique hotel in Jesmond, was able to attract a great deal of attention by featuring on a local news site. Their press release included information on the hotel’s recent renovations and their pet-friendly policies. It was a big hit in the local community and garnered a great deal of interest. It’s the perfect way to generate more bookings.

Discounts

Websites like can be a great way to get the word out about your hotel and bring in some fresh reviews. People are attracted to a good deal, so if you feature on a discount site you have great chances of bringing new bookings in.

Don’t offer discounts you can’t afford and stick to the low season when you need people the most. Make sure you charge extra for higher value dates and times, such as weekends and big holidays. That way you don’t lose out on higher earnings.

SEO

SEO is a vital part of online marketing and should be applied to any businesses, including boutique hotels. No matter where you are based, you need to make sure people can find your hotel when searching the area. By using SEO strategies you can ensure your business is reaching the right people.

Make sure you include relevant keywords on your website that will help the right guests find your hotel. In the above case, the Rosebery Hotel included a section on being dog friendly. Pet owners looking to take their dogs on holiday will be looking specifically for pet friendly hotels, so by targeting those keywords you can help the right guests find your website.

There are various marketing strategies out there and it’s important to apply these to your business to ensure your boutique hotel stands out from other hotels. These strategies can help to attract attention from the right people in order to improve your bookings.