Today, I want to talk about an important topic that most consultants do not like to think about: insurance. Why? Because it’s a dry subject and no one wants to think about what bad things can happen to you. But part of having your own business is to protect yourself from liability and loss. So whether you like it or not, as it is with death and taxes, you have to face the music some day.

It doesn’t have to be all gloom and doom. A little advance planning can save you a ton of headaches down the road. And while you don’t want clients or employees to sue you, have your business burn down, or get sick, these are business realities that you have to plan for if you want to stay in business. Because it only takes one lawsuit or accident to put you out of business.



As an internet professional, there are times when you are called upon to travel to a client’s location, and this often involves flying to another city. Putting together a client presentation is difficult and time-consuming enough without you having to worry about everything that can go wrong when traveling.

As a consultant, your time is extremely valuable. Time wasted on planning the trip is time taken away from billable hours. That’s why I’ve put together some travel tips that will help make your busy schedule a little easier.



Learn Kitchen Related Ideas from Other Moms OnlineWhen you are a mother, there are a lot of things expected of you. As the nurturer in the family, you are expected to be there for all your children’s needs. If you don’t think you can be one of those mothers who are amazing at keeping the home, you have nothing to worry. It is not too late yet. You can always learn from other mothers out there. This is true especially when it comes to kitchen related activities. The good thing is that they also share their ideas online. This is why you can go ahead and learn from them. You can apply their secrets to your own family, and you can be an impressive mother just as those mothers whom you’ve met online.

Join forums

There are forums dedicated to home making. You can always be a part of these forums. You just have to register with an account and join the discussion. You can start a thread and raise a question or you can participate in the exchanges of words too. You might also know something that other mothers can learn from. There are also a variety of topics that are discussed online. This includes cooking, homemaking, repairs and many more. You can even get ideas for home decoration.

When it comes to the kitchen, maintenance is such a huge challenge. Everything gets dirty easily. You always stay there to cook and so are other members of your family. This is the reason why you need kitchen décor ideas so you can maintain its beauty. One of the things that you normally ignore is your kitchen faucet. You easily shrug off different designs that are available. The truth is that you can find lots of choices that are better than ordinary looking faucets.

You can always check out today’s best kitchen faucets or get ideas from other moms especially if they have tried using those kitchen faucets before. There are also ideas from kitchen faucet reviews which you can read from forums. Again, you can just get ideas from these sources. You may or may not follow them depending on your assessment. Every home has its need. Therefore, you need to assess the choices first before you can conclude if it is the perfect fit for your own home.

Seek for help when needed

Some mothers are embarrassed that they are not as good as the others in making their homes. If you are one of these mothers, then you have to be more positive of yourself. Take note that everyone goes through the same challenge as you. It is just a matter of being resourceful in order to get answers to different questions related to your home. When you can find these answers through online forums, go ahead and give them a try. You won’t regret doing this especially when other mothers share ideas that you can’t get elsewhere.

You can always improve being a mother and there are other mothers out there who are willing to lend a hand.


These days, there are a lot of information sources when you want to go on a diet or lose weight. Back then, you just have to rely on what you see in your local television or advice given by your friends. With the advent of the internet, you can now get more information even from experts through articles, blogs, tutorial videos and more. The best part is that you can now interact with real people through forums. If you want to get information from their personal experience, then you can simply join forums.

The advantages

The thing about forums is that there is an exchange of thoughts from real people who have gone through the said fitness regimen or health product. If you start a thread by asking questions related to health and fitness, you will get surprising responses. This is mainly because they have given those products a try. Thus, they can provide honest answers only. They might try to fool around, but there are a lot of other people in the forum who might give you better answers.

Getting the best responses

When you engage in forum discussions, the first thing that you need to do is to find out which forums can provide the healthiest discussion about the topic that you need answers from. You must also check out if the said forum is just for promoting certain products or for actual conversations. It helps a lot that you join forums that make sense and not just about a bunch of people insulting each other. A well-moderated forum must also be a standard.

Furthermore, you need to follow threads where there are healthy discussions and not just random threads. You can even search certain topics that might have already been discussed before. You just have to search those topics and you can get the best discussion already. If not, you can always start a new one.

Being careful

It is also a must that you remain careful when getting advice from forums. After all, you are getting information from random people. You don’t want to entrust your health from strangers. It pays a lot to take note of what they have told you. However, it also helps if you confirm their responses with other sources and references. By then, you are assured that you are not being fooled. Most of all, if you are engaging in a fitness routine that you have learned through forums, make sure that you consult your doctor too. If you are trying fitness devices such as the cellulite brush, then you are heading to a right direction. In fact, you might have read a lot about this product when you join forums. This is now becoming popular because it is safe and effective. If you read advice to give this a try, you must give it a go. As long as it is from a trusted brand, there is nothing wrong in giving it a try.

Again, when you get health information online, try to be careful always.


When I’ve spent a few too many days chained to my computer in my office, I start to feel a bit squirrelly. I get that itchy feeling that means that I need to do something active and I find that I’m overwhelmed or irritated by things that normally don’t bother me. That’s when I know that I need to dig out my best standup paddle board along with some other gear, like my best survival knife, and get away for a little while.

Standup paddle boarding might seem like a strange way to destress, but hear me out. When you start researching stress and how to get rid of it, some of the same tips pop up over and over. One of them is to get some exercise. Another is to get back into tune with nature on some level. With standup paddle boarding, you can take care of both of these major tips with one activity.

One of my favorite places to paddle board is a lake near where I grew up. The water is usually pretty calm, and there isn’t a lot of traffic so it isn’t tough to navigate. They’ve got a great camping area, so if I’m in the mood for a few days of peace and quiet, it’s really easy to do without a lot of fuss. Quite a few kayakers and fishermen on small boats head out there, and since there’s a lot of trees and wildlife, the spot is a perfect place to get a great workout and to just reflect on my environment.

I keep my survival knife handy because as comfortable as I am with my board, there have been plenty of times that I’ve run into a situation where the knife was indispensable. Once my tether got knotted up and I didn’t have any choice but to cut it. If I hadn’t had my knife with me, I would’ve been stuck and it would’ve been really awkward getting back to my campsite. Because I did have it with me, there weren’t any problems.

Another time I came up on some fishing gear that snagged my paddle. I didn’t have the time or the patience right then to sift through the knots, so I went ahead and hacked through them with my best survival knife. Since I had my pack with me, too, I had some place to store the fishing gear until I could dispose of it. No sense letting some of the lake’s fauna getting caught up in it, too.

After just a few hours spent out on the lake with my standup paddle board, it’s like all the stress in my life just fades away and I’m ready to tackle the inevitable snafus that come up in the internet industry with renewed vigor and creativity. There’s nothing like paddle boarding to get me back in touch with nature and with myself. There are countless problems I’ve solved simply by taking the time to get away from everything. Give paddle boarding a try for yourself. You might be surprised at just how relaxing you find it and you’ll get a terrific workout, too.


There is nothing wrong in giving numerology a try. If you have questions about it, then you can share your thoughts via forum.

The best part in sharing your thoughts in a forum is that you know that you will meet people who understand your interest. You won’t be mocked for your questions or you won’t be judged simply because you are interested in that topic. Everyone else has the same interest. Otherwise, they won’t be opening the said forum. There are forums about health, pageant, lifestyle, show business, gossips and many more. If you are someone who is interested in numerology, then there are forums dedicated for you. If not, you can go to more general forums, but have sections for numerology and related stuff.

Sharing your thoughts

You can start by posting responses to topics that have already been made. You don’t have to make long responses. You can just share a few of your thoughts. Once you have started doing this, then you will be more interested to share more ideas later. In forums, it is just about making a start. You might be afraid to write something because you fear being judged or you think your response will be mocked. However, if you give it a try, the rest will just follow. If you gain confidence to interact with random people online who share the same interest, then you will be hooked.

Starting a topic

Eventually, you will find yourself starting your own topic. If you want to share your personal experiences about numerology, then give it a try. You can also post questions if you want. For instance, if you have questions or confusions, you can ask them. Other forum members might give answers to your questions. If not, they might relate what you have experienced to their personal experience. By then, it will be easier for you to understand things.

Prepare for trolls

Though joining forum can be fun, you have to understand that there will really be trolls who will destroy the conversation. Well, it happens everywhere. Even in Facebook posts, you can see tons of trolls. You just have to ignore them and focus on ideas that matter. Besides, forums have moderators. Therefore, they will be removed soon. If not, they will be blocked from posting altogether. Just don’t be affected by remarks that don’t matter. Instead, keep your mind on ideas that are more important for your personal life or your passion for numerology.

Staying positive

You might not see the effects of numerology right away. For instance, you might have been told to find the love of your life on a particular date and it did not happen. This should not discourage you. Instead, you must stay hopeful. If you really feel bad, go back to the forum and share your feelings. For sure, the people there will understand. If not, you can read more about numerology compatibility through this site. You can also have deeper reading about name numerology, by clicking this. Once you see the positive effects of numerology soon, you will then be grateful that you have given it a try.


The Internet industry has its ups and downs as well all know.  Just like any other business, you may find yourself in a rut that you just can’t seem to get out of.  Maybe there is a lot of turnover with employees or your products aren’t selling or you just can’t seem to get organized.  NMIPA wanted to shed some light on Bill Bisco, an online stationary supplier by trade, who took a chance and brought his business where it has never gone before.  This seems to be a consistent cycle for Bill, who has had to change his business plan multiple times throughout his career, but always seems to come out on top.

Bill Bisco was a classically trained oil painter and has his degree in Fine Arts.  After he graduated and realized that a career in painting would surely not make him the type of money he desired to raise a family, Bill began to make his own stationary paper by hand and selling it.  It was of a great quality and got a lot of praise from the art community.  Over the years, Bill expanded his business to sell all sorts of stationary supplies; from papers of all kind, to stamps, to envelopes, to invitations, but especially fountain pens.  Bill was always extremely picky about what fountain pens he sold in his store, stating that he would never sell something he himself wouldn’t use.

When the economy started its downturn in 2008, Bill’s stationary business was stagnant.  Customers were not coming in his store like the fervor they once had in the past.  Bill stated that at times an entire day would pass with not one customer stepping into his storefront.  Bill reconnected with his artistic and creative side and began to teach himself calligraphy with his fountain pens. He started out his learning process with a visit to  During the slow points, he would use the different fountain pens to make different signs in calligraphy.  This was to show how the pens would write as well as help him pass the time.

By 2010, Bill was unfortunately unable to keep his store front lucrative and had to close the doors on his stationary store.  However, this setback did not sour him and he decided to learn more about online shopping and virtual stores.  Eventually, he began his own virtual stationary store.  Bill stated this made sense because he no longer had to pay rent or property taxes and utilities for a storefront, but could continue to sell his products.

Bill shared that he again went through another sales slump in late 2014 and was brainstorming how he could revamp business.  He saw the successful markets of Etsy and Society6 and got the idea to begin selling his fountain pen calligraphy art.  Bill figured at least if they weren’t interested in buying a pen that cost a couple hundred dollars, they could at least have a personalized work of art that was made by it.  Bill began to receive orders almost daily and this has once again transformed his business.

As an Internet professional, it can sometimes be hard to see the light at the end of the tunnel as technology is constantly changing, as are products.  There is an infinite amount of opportunity to make money on the Internet.  All it takes is a little bit of brainstorming, community support and thinking outside of the box.  Please feel free to reach out to your fellow businessmen and women on this forum for help and ideas.


Today’s Marketing World and the Need for Great Content

There’s a lot of things shifting in today’s online marketing world.

For one, more and more people are trying to make money off of the internet. And because of this many niche’s are becoming more and more competitive.

Gone are the days of throwing up a site in a random market, ranking outsourced sub-par content and adding affiliate links.

Since the internet is so crowded with in depth information on topics you just can’t afford to go the easy route much longer – if at all.

To truly succeed in the SERPS and in internet marketing in general you’ll need to be able to create rock solid, easily digested content that satisfies readers and doesn’t leave them wanting for more.

That is the way to rank in the internet today – and no black hat back linking strategies will allow you to avoid this.

You truly need to have the best content available on your topic if you want lasting success.

And not just the best out there by a narrow margin – it needs to be so good that you’ll scare your current and even future competitors from attempting to improve upon or create new content in your niche.

If you write content that’s great but only a small amount better than your current competitors then you risk being surpassed.

So don’t be complacent with your content creation – make it unsurpassably amazing.

Choosing a Great Topic

Next, what will you write this great content about?

There’s a whole lot of topics out there on the web, but sadly a great deal of the most profitable topics are covered.

But not just covered – completely and thoroughly dissected, mastered and disseminated.

Not only are these topics thoroughly written about online, but many are backed by highly authoritative sites.

What should you do then?

The trick is to find sub-topics in a larger market and inspect how how good the content is about that sub-topic as a whole. In a little bit we’ll use a health sub-topic as an example.

If you can find a sub-topic that isn’t thoroughly covered than you can probably make a website specifically about that topic and cover it very thoroughly.

And while the main keywords for that topic – the few that get the most SERP searches – will likely remain dominated by the big websites, you’ll be able to rank for a bunch of long tail keywords because of your thorough coverage of the topic.

You can monopolize on this by writing long list posts that address literally all of the concerns a searcher could have about that topic.

Niche it Down

An example:

The skin condition scabies has been around for a long time. And the big health sites like MedicineNet the CDC and the AAD have done a decent job of covering the topic.

But there is apparently a lot more information about the topic, because numerous forums and a smaller website that’s devoted to curing this scabies condition and getting good traffic. The website did a good job of adding a huge list post – 100 things – that they can do to get rid of scabies.

This is just one example of a niche that is covered by the big boys but can be a worth creating thorough and great content for. But there are countless more out there. You’ll just have to do some digging to find them.

Are there any more possible niches that immediately pop in your mind? Maybe you had to deal with a health condition or any challenge for that matter and been unsatisfied by the major websites coverage of the topic.

Let us know in the comments!


Nobody wants to be the new guy especially if it involves working in an IT firm. You would be anxious of not knowing what to expect and the nerve-racking moment that would make you wonder whether you’d get along with everyone. You’d also want to ensure you do your job or responsibilities well enough to be with the firm for the long term. Being an IT newbie brings in a lot of pressure.

If you’re a boss of an IT firm and you want to make your IT newcomers feel welcome, you can set up team building activities not only to introduce workers to each other, but to also encourage new employees to be acclimated to a group. One of the best ways that we have found to have workers get to know each other is by playing team sports. One of my friends Mark, who runs says that many companies form paintball teams and have groups face off against each other, or the occasionally compete against teams from other companies that do web work

To address communication and morale in the workplace, here are some team building activities to make introductions a little easier:

Arranging a Field Trip

Sometimes, the best approach to get your workers to know each other is to let them interact freely without any formal arrangements. You can set up an annual field trip paired with food, games, and prizes. Depending on how much time you have for the trip, go offsite and encourage your employees to get to know each other outside the confines of their office.

Teaming up with Non-Profit Groups

Collaborating for a cause that your employees care about is a perfect way for them to bond. You can facilitate volunteer events with non-profit groups your employees want. These activities create opportunities to do something passionate and meaningful for others while breaking off from the usual IT work routine.

A good approach to start this process is to get your employees to decide as a group and the kind of volunteer activity they prefer taking part in. Consider the suggestions of your employees and get them to vote on which activity they want to do. This gives you the chance to learn more about what your employees care about before kicking things off.

These types of events can typically be used as a fundraiser for the non profit that you team up with. Mark said many people do things like tournaments for example, and offer a small prize to the winner with the rest going to chairity. You may need some extra gear depending on the type of activity you pick, but they are almost always well received.
Professional Development Gathering

Growth and learning are essential aspects to the success of your new and experienced employees. They don’t have to be done individually. Get your employees to take part in a professional activity together and utilize it to encourage collaboration. You may want to invite an industry leader or board member to make a presentation, or an executive from another firm who can give professional insights and advice.

Show and Tell

It may appear like a flashback back to your child days, but when carried out properly, show and tell can be a fun activity for your employees to learn more about each other. Have them bring in something that gives a reflection of themselves. This can be anything from a delicious dish to a newspaper clipping to a treasured photo. Set several minutes aside to go around and have everyone share the things they brought. It’s low-pressure and swift approach for employees to know about each other without doing any heavy lifting.

Leading an engaging team building activity for your new IT workers doesn’t have to be stressful. It can be a fun if you insert some creativity to your plans. Your IT workers will definitely appreciate a break from their daily work, help get to know each other, and leave with energy, positive attitude, and an upbeat attitude.


The internet marketing sphere becoming more and more saturated each and every day. Because of this we as online markers are having to become more and more savvy when choosing our niches and markets.

The glory days of easy markets and steep earnings with minimal work are over.

One thing is for sure; we have to hustle.

It’s no longer enough to throw up a basic WordPress install and hire a few writers from oversees to write 15 articles for you. You can’t just throw up 15 mediocre – or even good – pieces of content these days and expect to succeed.

No, simply having “good” content is no longer enough. Our content needs to be great. And so does our content marketing.

But this post won’t be covering those topics in depth. Instead I’ll be discussing another (equally) important task for today’s internet marketer – choosing the right niche.

Even if you do everything else right – you’ve created some great content and have established a rock solid content marketing strategy – if you chose the wrong niche all of your efforts could be for naught.

That’s because some markets have gone beyond their saturation point. They aren’t just well covered, they are boiling over. They are overfilled with highly qualified industry experts that have deep enough pockets to hire the best content marketers in the industry.

Some battles are best left for others to fight.

What can you do then? The obvious answer is to choose a great niche.

And that’s what we’re all after.

3 Ways to Spot Growing Markets That Offer Big Opportunity

To find a suitable niche you want a look for a market that is a.) not over saturated with content and b.) Is not showing a huge decline in interest and is ideally a growing market.

Below are a few methods to find growing markets.

We’ll focus on researching the aromatherapy and essential oil market, which happens to fit a lot of the criteria that I’ve discussed so far.

Google Trends

The Google Trends tool is a simple and effective way to analyze a market for growth.

You can browse the front page of Google Trends to discover markets that are featured right now, or explore and do some digging of your own.

The image above is a graph from Google Trends analyzing the search term “essential oils” which shows a clear spike in interest over the past couple of years.

Keyword Research

Once you’ve found a potential niche you should analyze many of the keywords in that niche. There are a variety of tools to do this such as the MOZ Keyword Difficulty Tool and SEMrush.

To find more keywords there is a handy website simply called that you can input a seed keyword and they will give you dozens of related keywords that are being searched daily.

Competitor Research

Now that you’ve found some keywords, Google them.

To continue with our essential oil example we’ll do a quick search in that niche. Using we’ve found the term “essential oils for sinus infections” which according to SEMrush gets 1,600 searches a month. After Googling the term I found this page “5 essential oils Based Remedies for Sinus Infections” near the top of the results.

Next I plugged the domain which I found this post on into Moz’s Open Site Explorer to analyze it’s authority

The results were both surprising and reassuring. This site which is ranking high for this essential oil based term must be very new and has little to no authority credited to it yet.

This niche is looking pretty promising so far. I’d recommend doing many more similar tests before you decided to create a website in this space though.


There you have it. A few ways to boost your niche research. Happy hunting!

If you liked this post or have any questions please let us know in the comment section below.


There are various different ways to promote a business and the Internet is a vital part of that. If you own a boutique hotel, you need to learn how to use the Internet to your advantage and attract more guests. With so many competitors on the market, you need to do everything you can to stand out from the crowds.

Social Media

These days, all businesses should be on social media. Your online profiles shouldn’t just be left to gather dust once created; you need to regularly update them with fresh and relevant content. Each social media platform will have a different kind of user, so make sure your content is appropriate for the chosen platform.

By making sure you keep posting new content you can help to broaden your customer base and reach a wider market. People searching for hotels love to read reviews, so make sure your hotel can be found on relevant review websites. If you receive any negative reviews, make sure you respond in a positive manner. If a customer is dissatisfied, don’t ignore it, acknowledge their feelings and try to repair the situation.


Press opportunities are a great way of getting the word out about your hotel. Having a PR department can help you attract the attention of media organizations and pitch stories about your hotel. Getting the word out on a reputable platform can have a big impact on your business.

Take this case for example, the Rosebery Hotel, a boutique hotel in Jesmond, was able to attract a great deal of attention by featuring on a local news site. Their press release included information on the hotel’s recent renovations and their pet-friendly policies. It was a big hit in the local community and garnered a great deal of interest. It’s the perfect way to generate more bookings.


Websites like Groupon can be a great way to get the word out about your hotel and bring in some fresh reviews. People are attracted to a good deal, so if you feature on a discount site you have great chances of bringing new bookings in.

Don’t offer discounts you can’t afford and stick to the low season when you need people the most. Make sure you charge extra for higher value dates and times, such as weekends and big holidays. That way you don’t lose out on higher earnings.


SEO is a vital part of online marketing and should be applied to any businesses, including boutique hotels. No matter where you are based, you need to make sure people can find your hotel when searching the area. By using SEO strategies you can ensure your business is reaching the right people.

Make sure you include relevant keywords on your website that will help the right guests find your hotel. In the above case, the Rosebery Hotel included a section on being dog friendly. Pet owners looking to take their dogs on holiday will be looking specifically for pet friendly hotels, so by targeting those keywords you can help the right guests find your website.

There are various marketing strategies out there and it’s important to apply these to your business to ensure your boutique hotel stands out from other hotels. These strategies can help to attract attention from the right people in order to improve your bookings.


Cycle Junkies, with a homestead in Las Cruces, is now hiring strictly internet professionals.  The small business which sells bikes, bike parts and bike repairs has been around since 2000.  The company is making an effort to drive sales through on and offline marketing, social media and hire some administrative professionals as well. Since the company operates outside of a small office with garage attachment, they have decided in lieu of renting office space, they will hire only off the internet.  Mainly, they need website designers, social media managers, administrative assistants and cold calling salespeople.  If you think that you have a knack for any one of these jobs, do yourself a favor and head on over to their website.

If you do decide to apply for a job, it might help you to know a bit about their history.  Cycle Junkie’s CEO, Brad Wurtz, lost his friend Billy Fishman to a terrible cycling accident.  His friend was doing his usual ride at night and his tail lights burnt out, causing him to be struck by a driver who could not see him.

Since that day, Brad was changed forever and went out to build the longest lasting bicycle taillight on the market: the Billuminator.  That one product has made Mr. Wurtz’s net worth about 2 million dollars, which isn’t a bad paycheck for bicycle tail lights and probably also helped to save a lot of lives.  The Billuminator bicycle tail lights have been tested over and over again and remain on, on its highest wattage setting, for 7 hours.  That is approximately 4 hours longer than the next leading brand and excellent for long rides.  The Billuminator was also extremely innovative as it was the first bicycle light that was also charged by a USB port.

Not only is Cycle Junkies hoping to take sales to the next level on their taillight, but Mr. Wurtz has apparently created the prototype for his light technology to be built into the back of children’s helmets, helping again to illuminate a rider at night.  Although Cycle Junkies themselves have never released a helmet of their own, it is still unclear whether or not the helmet will be of their own design, or if the light will be engineered into another brand’s helmet.  Regardless, every salesperson is sent the latest designs of all products because the board of Cycle Junkies believes the best way to sell the product is to know and use the product.  This could be an excellent opportunity for any internet professionals who are cyclists, as who knows what kind of merchandise you will be able to score!

We love to let you know who is in need of internet professionals and have built our reputation on that.  This is why we were given first-hand knowledge of the hiring happening at Cycle Junkies.  Be sure to get in touch with them as soon as possible, because they will be opening their search world-wide starting early next week.  Please get in touch and let us know if you have any leads on New Mexico based businesses hiring internet professionals.


Hi guys I’ve just been spending tons of time with some local business clients’ ‘About Us’ pages and thought I’d come here to show some thoughts and common issues I saw. We all know that the about page is one of the most important pages to establish trust and get the customer to take action so it is alarming to not only see the number of local businesses without these pages but also to see just how bad some are.

For example, we saw a local accountant that had an about us page that was nothing more than a phone number, address and small photo of a Google Map location. Another example is of a local dentist who had an about us page that was nothing more than 3 photos of the dental office and their phone number to make an appointment. These are just two examples of unacceptable about us pages. People search for these services online and they will never hire someone with this type of about page.

What do you think is required on an about page? Here’s what I think is the perfect setup of an about page to establish trust and get the sale.

Affiliate Yourself With Industry Experts

I have a client who runs a pressure cleaner reviews website and so I’d like to use their about page as an example of what we did to help them. Sound good?

Okay so first off you can find the PressureWashr about page here and open it up in a separate window to follow along.

So how did we help them affiliate with industry experts? First thing to figure out who are the industry experts. With this industry – pressure washers – they are the brands like Briggs and Stratton and Karcher. So we immediately knew it was going to be hard to get any sort of mention from them on their website so we went for Facebook and Twitter. We noticed Briggs and Stratton’s Twitter was quite active so we simply started talking to them on Twitter and got them to retweet a tweet. This interaction enabled to say we have been shared by Briggs and Stratton on social media. Then we did the same with Karcher. Perfect! Now we can truthfully affiliate PressureWashr with the big brands.

State How Your Website Will Help The Reader

Next thing to make sure is on an about page is how your site intends to solve the user’s problem. So for our pressure washer buying guide website it would be: to help you find your pressure washer quickly. Usually you’ll want to put this part at the very beginning so the user knows your website is the correct site for them.

Direct The Reader To Your Top Pages

At some point on your about page you want to steer the reader to the best pages on your website. This allows them an easy next step. You could put this as a call to action at the bottom of the page or after you tell them how your website will help them.

Talk About Yourself And Why The Reader Should Care

Most people think this section is the only section of an about page. Yes, a person would like to know who you are but they also want to know how you will help them and that your site is to be trusted. When talking about yourself be sure to show credibility. PressureWashr does this by stating the writer is a mechanical engineer and has experience designing pressure washers. This is good but I also think they should had some exact figures like: spent 7 years designing $200,000 industrial pressure washers with 10 GPM and 10,000 PSI for use in the mining industry…. or something like that. Use exact number to gain credibility and trust.

Add Social Proof And A Call To Action At The Bottom

Social proof is huge because people always trust sites that other people trust. If your local news keep quoting the NY Times then you’ll probably trust NY Times in the future. Same thing for your website. Try to show readers that you have 100s of comments, 100s of Twitter followers, 100s of ‘Likes’ on Facebook and so on. Find a way to get people to say something about your website and then include it as a testimonial. Use your analytics to tell people how many different countries have visited your website. You get the idea?

So yeah, that’s some of the advice I can give on making a better about page. What do you think? Do you agree?


You can use forums and get ideas there is you want to find out the best information for painting your home walls.

Painting your house can be a very daunting task. You might not be the one doing the actual painting, but you still have to come up with the best paint design. If not, you have to select from the choices available. Well, you can make it simple by going for traditional colors like white and beige. It looks classy and elegant, without going over the top. If it works well for you, then go for it. However, you don’t have to stick with the usual colors and design if you don’t want to. There are a lot of ways to go over the top or outside the box if that is what you feel like doing.

If after some time you still failed to see the best home wall painting idea, then it is best to just go online and look for ideas. However, instead of browsing the usual websites and blogs for photos, you can go for forums.

Using forums to get ideas

The best thing about browsing forums and joining the interaction is that you just don’t see the photos. You also get to interact and see things in the perspective of ordinary people like you. They will show photos that are perfect for you. They will also help you how to get that particular design that you wanted. For instance, they can recommend people who can do the job. They can also recommend DIY tips. They can recommend the best paint sprayers or other methods you can use to finish the wall paint. For sure, as soon as you finish joining the interaction, you will land with a good choice.

Be careful too

Although there are tons of advantages in using forums, you also have to be careful. It is not easy to rely on strangers for help. They might not give you the kind of help you deserve. You might be confused even more. Thus, it is best to take information with a grain of salt. You have to widen your readings and not just stick with one review. You can also see discussions and see which information is more believable.

Starting your home painting

You have a lot of options on how to make your chosen wall paint come to life. You can seek for professional help if necessary. If you don’t want to spend a lot, you can use a paint sprayer. For more information on the best paint sprayer, read more about paint sprayer reviews. To be specific about paint sprayer reviews, read about the Black & Decker BDPH400 model.

When you have bought the right paint sprayer, you can now start decorating your home. You will then be glad with the results. Just take time to read some more comments and threads in the forum and you will be happy with how everything will turn out to be. You can also start your own thread if you have specific questions that need to be answered. Just wait for responses from them.


There are so many types of internet businesses you can get yourself involved with. Whether the business is based off the most popular online business models revolving around affiliate marketing or drop shipping, the most important thing is obtaining targeted traffic. Without targeted traffic from people interested in what you have to offer, you won’t have much success in running and growing your online business. However, with proper search marketing techniques, you’ll be able to drive tons of targeted traffic to your website. And in this article, we’ll teach you some of the techniques many SEO experts use to help them in the initial phases of beginning a search engine marketing project.

There are two types of search engine marketing. One being search engine optimization (SEO) and the other, pay-per-click (PPC) advertising. Also, depending on the type of business you’re operating, there are 3 types of places you can show up (refer to the to the image below). 

  • Pay-Per-Click Advertising: This is where you bid on the price you’re willing to pay for a click to your website and depending on the industry you’re in, this price can be pretty steep.
  • Local 7 Pack Listings: This is generally more of a concern if you’re running a local business. Local SEO techniques will be able to help you optimize for the 7 pack.
  • General Search Results: This is where most online businesses will show up if they’re properly optimized for search engines.

The Process

The process for any type of search engine marketing strategy begins with keyword research and analyzing the competition. In Google’s Keyword Planner tool, it’ll tell you the approximate price per bid for the keywords if you were to run a PPC Campaign. It’ll also show you the type of competition you’ll be up against if you were to bid for that keyword. However, this information is ONLY important if you’re planning to run a PPC campaign. If you’re planning to run an SEO campaign, the competition and suggested bid columns have no relevance.

The only reason to use the Keyword Planner tool for an SEO project is to get an idea for search volume. This will help you put your money into optimizing for keywords that will drive a substantial amount of traffic to your website.

SEO Competitor Analysis

To analyze the SEO competition, I’d recommend that you download the Moz Toolbar for your browser. This toolbar will show you domain authority(DA), page authority(PA), and backlinks to websites that show up in the search results.

You then want to look up some of the keywords you found using Google’s keyword planner. Type them into Google and observe their DA,PA and backlink count. A website with a much higher domain authority, page authority, and backlink count than your website will require more work to surpass in the search results than a website with a low DA,PA and backlinks.

So this will give you a good idea of how many links you need to build to your website and approximately where your site stands comparatively in terms of overall authority online.


Having a strong foundation in SEM will undoubtedly help you really grow and push your business to the next level. And with this guide, you’ll now be able to find high value keywords, and perform a competitor analysis to help you determine which keywords you should go after and target.